Brand Manager, Kyiv
International FMCG company.
Responsibilities:
- own brand consistency in marketing, product and trade initiatives, acting as a brand guardian for the whole business and ensuring best practices are communicated;
- deliver the brand part of the business plan;
- continuously explore opportunities to strengthen brand connection within target consumers while justifying its premium positioning;
- work closely with the marketing team, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights;
- measure marketing activities to understand their effectiveness in order to make short- and long-term optimisation. Control brand expenditure and make suggestions & adjustments to ensure budget is spent with best possible return across all marketing initiatives;
- develop local advertising plans, implement and analyze them, ensuring global and local standards and best practices are met;
- lead and manage creative and media agencies in line with established processes to achieve impactful campaigns on time and efficiently;
- create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions;
- develop and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration;
- work closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channels;
- take a central role when we launch new products, working closely with our global team to create the right materials, planning the launch in stores/venues with our sales teams and delivering cross-marketing campaigns to drive awareness and trial;
- be the eyes, ears, and voice of the consumer – turn market and consumers data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans;
- manage communication of consumer motivations, behavior, and results to the marketing team and within the company.
Required experience and skills:
- at least 4 years of successful experience in managing strong international FMCG brand;
- clear understanding of competitor activity and consumer behavior in a brand and FMCG context;
- ability to connect the dots on how market and consumer trends can be leveraged to drive business results;
- highly efficient and effective project management skills;
- proactive leader, innovative, open-minded, self-conscious, motivated, positive, problem solver, team player;
- an entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’;
- high standard of integrity with a passion for the brand and commitment to company values;
- ability to focus and follow through on priorities and deliver quality results;
- knowledge of Word, Excel, PowerPoint, etc.;
- English – upper Intermediate+.
The company offers:
- the competitive level of salary – is discussed individually and depends on the competencies of the candidate;
- health insurance, paid leaves and other benefits;
- working hours from 9 till 18, office work format;
- an opportunity to develop and grow in a team of professionals.
You can apply for a vacancy by clicking the "Submit Your Resume" button
or send your resume to cv@uniskill.ua with the subject "Brand Manager, Kyiv"
