Trade Marketing & Insights Manager CIS, Kyiv



International FMCG company.


Responsibilities:

  • develop trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities;

  • recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image;

  • create and develop all channels of communication that contribute to the timely execution of company initiatives at internal, trade or shopper level;

  • alignment and coordination of sales and marketing activities;

  • establish an internal network with all departments necessary for efficient working – communications, brand, sales, logistics, finance and special customer insight teams;

  • be the point of contact for the sales team to advise and give guidance on all accounts;

  • POS tools implementation and development/adaptation;

  • identify, develop and implement necessary processes to enhance sales business performance;

  • sales development analysis (by customer, by channel, by distribution point, etc.);

  • customer performance in all sales fundamentals;

  • channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.);

  • business planning and promotional evaluation;

  • build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer;

  • attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores;

  • interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer;

  • manage all the international requests of data sharing and local implementation of international tools;

  • organization and follow-up of the wave of store audits in the local market;

  • implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.).



Required experience and skills:

  • 3 years' experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager;

  • leadership, motivation and team skills;

  • clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behavior, category management and business insights in the FMCG context;

  • strong analytical ability and commercial acumen to understand financial statements and market trends;

  • strategic thinking able to lead the sales strategy;

  • English Upper Intermediate+;

  • readiness to travel 25-30% of the time.



The company offers:

  • the competitive level of salary – is discussed individually and depends on the competencies of the candidate;

  • health insurance, paid leaves and other benefits;

  • working hours from 9 till 18, hybrid work format;

  • an opportunity to develop and grow in a team of professionals.


You can apply for a vacancy by clicking the "Submit Your Resume" button 

or send your resume to cv@uniskill.ua with the subject "Trade Marketing and Insights Manager CIS, Kyiv"

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