Trade Marketing & Insights Manager CIS, Kyiv
Responsibilities:
develop trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities;
recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image;
create and develop all channels of communication that contribute to the timely execution of company initiatives at internal, trade or shopper level;
alignment and coordination of sales and marketing activities;
establish an internal network with all departments necessary for efficient working – communications, brand, sales, logistics, finance and special customer insight teams;
be the point of contact for the sales team to advise and give guidance on all accounts;
POS tools implementation and development/adaptation;
identify, develop and implement necessary processes to enhance sales business performance;
sales development analysis (by customer, by channel, by distribution point, etc.);
customer performance in all sales fundamentals;
channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.);
business planning and promotional evaluation;
build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer;
attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores;
interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer;
manage all the international requests of data sharing and local implementation of international tools;
organization and follow-up of the wave of store audits in the local market;
implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.).
Required experience and skills:
3 years' experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager;
leadership, motivation and team skills;
clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behavior, category management and business insights in the FMCG context;
strong analytical ability and commercial acumen to understand financial statements and market trends;
strategic thinking able to lead the sales strategy;
English – Upper Intermediate+;
readiness to travel – 25-30% of the time.
The company offers:
the competitive level of salary – is discussed individually and depends on the competencies of the candidate;
health insurance, paid leaves and other benefits;
working hours from 9 till 18, hybrid work format;
an opportunity to develop and grow in a team of professionals.
You can apply for a vacancy by clicking the "Submit Your Resume" button
or send your resume to cv@uniskill.ua with the subject "Trade Marketing and Insights Manager CIS, Kyiv"